Directorate of Marketing and Public Relations
Elevating KIUT’s global presence through strategic communication and engagement.
Mr. Neil Peter Mboma
"Building KIUT’s global reputation through innovative and inclusive communication strategies."
Overview
The Directorate of Marketing and Public Relations (MPR) at Kampala International University in Tanzania (KIUT) is responsible for cultivating and maintaining the university’s reputation, visibility, and relationships with a wide range of stakeholders. These include prospective students, academic staff, alumni, industry partners, donors, media outlets, and the public. The Directorate works to communicate KIUT’s strengths, programs, research, and contributions to society, positioning it as a leading institution for higher education and research in Tanzania, the East African region and beyond.
Mission and Vision
Mission
The Directorate’s mission is to promote KIUT as an institution of academic excellence by creating and delivering clear, strategic communication and marketing messages that resonate with diverse audiences. It strives to elevate KIUT’s reputation both locally and internationally through consistent, effective public relations and marketing initiatives.
Vision
The vision is to make KIUT a recognized leader in higher education by building strong relationships with its stakeholders, effectively communicating its values, academic programs, and achievements, and ensuring that its voice is heard in national and international dialogues. Through this, KIUT aims to attract the best students, faculty, and partnerships to achieve its strategic goals.
Core Values
The Directorate is guided by the following values:
Excellence in every aspect of communication and marketing
Integrity through accurate and transparent communication
Innovation in adopting new marketing and PR strategies
Collaboration with internal and external stakeholders
Transparency in all communication efforts
Community engagement to support societal development
Accountability to align with university objectives
Customer-centric approach to meet stakeholder needs
Sustainability in promoting KIUT’s ethical practices
Key Functions and Responsibilities
Strategic Communication and Brand Management
Enhances KIUT’s brand through strategic campaigns and consistent messaging.
Media Relations
Builds media relationships to promote KIUT’s achievements and manage crises.
Digital Marketing and Social Media Management
Manages the website and social media to engage diverse audiences.
Event Planning and Promotion
Organizes events like open days and graduations to engage stakeholders.
Alumni Relations and Stakeholder Engagement
Strengthens ties with alumni through events and networking opportunities.
Internal Communications
Ensures staff and students are informed about university developments.
Leadership and Organizational Structure
The Directorate of Marketing and Public Relations is managed by a team of experienced professionals who report to the Vice Chancellor. The Directorate works in close collaboration with other university departments, such as admissions, student affairs, and academic faculties, to ensure that communication strategies align with the university’s overarching goals.
General Aspects
The Directorate of Marketing and Public Relations at Kampala International University in Tanzania (KIUT) plays a vital role in shaping and maintaining the university’s public image, enhancing its brand, and establishing strong relationships with key stakeholders. Guided by core values of excellence, integrity, innovation, and collaboration, the Directorate is committed to promoting KIUT as a leading educational institution in the region and globally. Through its strategic communication, media relations, digital presence, and event management, the Directorate works tirelessly to build a positive reputation, attract top talent, and contribute to the university’s continued growth and success.